Complete guide to marketing via WhatsApp easily and professionally 2025

With more than 2 billion monthly active users, WhatsApp is the most popular messaging platform globally.

WhatsApp marketing has become a must in all marketing strategies, as the app is no longer just a way to communicate with friends and family via text and voice messages but is now a popular promotional tool for companies and brands all over the world.

WhatsApp Business was created specifically to make it easy to communicate with your customers and support them with strong and instant customer service.

Here are why you should be encouraged to do so, with an explanation of how to make a strong WhatsApp marketing strategy.

Important statistics and information explaining the importance of marketing via WhatsApp

Before we get into the stats, let’s start by emphasizing that everyone around the world loves this great app for many reasons, the most important of which is ⬇️:

• FREE! The only fees you may pay are data roaming charges.
• Trustworthy. As long as you are connected to Wi-Fi or have mobile data, you can use WhatsApp to communicate with users around the world easily.
• widely available. WhatsApp users are located in 180 different countries.
• It’s not just about texting. You can use WhatsApp for voice messages, calls, and video calls, as well as to share photos, videos, documents, and more.

⬅️ Now we move on to the most important numbers and statistics that prove the great importance of marketing through the WhatsApp application.

1. General and main statistics about the WhatsApp application

The first and most important statistic, of course, is the number of monthly active users, which amounts to nearly 2 billion users, outperforming WhatsApp over all other messaging applications.

Most popular global mobile messaging apps January 2022, based on the number of monthly active users by Statista :

1. WhatsApp: 2 billion users.
2. WeChat: 1.2 billion users.
3. Facebook Messenger: 999 million users.
4. QQ Messenger: 574 million.
5. Snapchat: 557 million.
6. Telegram: 550 million.

Here are some other basic stats about WhatsApp:

• More than 100 billion messages are sent daily via WhatsApp.
• It is estimated that an active user checks WhatsApp at least 23 times a day.
• WhatsApp is available in more than 40 languages on iPhone and up to 60 on Android.
• By age group, WhatsApp ranks first in popularity among women aged 55-64.

2. Key stats related to WhatsApp Business

• According to WhatsApp statistics, within one year of its launch, 5 million companies started using the WhatsApp Business application. Today, there are nearly 50 million businesses daily active on WhatsApp Business.
• The app is ranked No. 17 in the Best Business Apps category on the App Store.
• According to statistics published by Tyntec, WhatsApp Business is speeding up customer service by 225%. It also helps increase sales by 27% and improve conversion rates by 20%.
• The rate of open messages for WhatsApp Business is 99%, according to Telemedia.
• According to the latest Facebook stats, about 40 million WhatsApp users view business catalogs on the app every month.

⬅️ All the previous statistics prove the great importance of using WhatsApp Business as part of your marketing plan, but that’s not all!

There are a number many reasons why you put the WhatsApp application at the top of your marketing strategy, which we will discuss with you in detail in the next paragraph.

Why should you use WhatsApp in your marketing strategy?

1. High Conversion Rate

Choosing the right means of communication for the customer is your first key to increasing sales and a higher conversion rate.

Phone calls can be very annoying for many customers if they are not able to communicate with them via email or social media.

Here comes the role of WhatsApp marketing to be a great channel for successful communication and payment of the purchase process.

According to a recent statistic, many companies have stated that the rate of opening their messages by customers reaches 99%, and they answer about 40% of their WhatsApp messages.

2. Quick and direct interaction with customers

Most of the customers and online shoppers now are always in a hurry.

When a customer inquires about a service or a product, he expects a response as soon as possible. So, WhatsApp makes this very easy for you, if you can interact instantly with your customers, and you can also use chatbots to automate your messages.

In addition to the ability to create a section for frequently asked questions through your WhatsApp business page and save a lot of time for your customers.

3. Deeper relationships with your customers

According to statistics, more than 55% of people feel more connected to a brand if that brand uses messaging apps to communicate with them.

Therefore, WhatsApp marketing enables you to make a strong strategy to build long and deep relationships with customers.

Maintaining such a connection also helps brands cut costs because retaining existing customers is 25 times cheaper than acquiring new ones.

WhatsApp for Business also offers a plethora of opportunities for customization. for example:

You can send personalized welcome messages, special offers, birthday greetings, etc.

There is no doubt that this is a great way to communicate with customers, as more than 70% of consumers say that they interact a lot with personalized marketing messages.

4. Low marketing cost

WhatsApp is an affordable marketing channel, which makes this platform attractive to small businesses.

So using WhatsApp in marketing leads to more conversions, improves sales, allows you to build deep relationships with customers, and costs almost nothing of your marketing expenses.

No wonder it is so important to use in marketing strategies today… So let’s explore more about how to build a strong WhatsApp marketing strategy.

5. Better sales ratios

WhatsApp can be considered a stand-alone sales channel, as many beginners in the field of e-commerce and small merchants depend entirely on WhatsApp marketing, whether by creating groups that include their customers if the customer base is small or by fully communicating with the customer through private chat.

And in big brands, WhatsApp marketing also works magically to increase sales, just putting a phone number on your website through which you can communicate with your brand via WhatsApp will increase sales by up to 27%!

Important related stats 📊

Based on stats from Sensor Tower, WhatsApp Business was downloaded around 18 million times via Google Play and the App Store in January 2021.

The vast majority of Android users came with an average of 17 million downloads, and the remaining million were iOS users.

How to make a strong WhatsApp marketing strategy

1. Define your goals and KPIs

The first factor that should be considered when developing your WhatsApp marketing strategy is to define your marketing goals through it.

For example: Are you trying to promote your products? Or to communicate better and faster with customers? Or do you have problems retaining existing customers and want to use it to send out some promotions?..etc for reasons of your own and your brand?

Each of these cases should have KPIs that you define in advance, such as the number of clicks on offers, engagement, response speed from the customer, and so on.

2. Define your target audience

If you are looking to outperform your competitors, then proper audience targeting is your main gateway to that.

Accurately identifying your target customer will enable you to customize the right type of content to communicate with and attract more potential customers.

Failing to do this step will hit your entire marketing plan because you will end up talking to the wrong people which can cause your entire marketing campaign to fail.

Here are the basic audience targeting methods used by the Facebook platform and the same applies to WhatsApp:

• Core Audiences: These are targeted based on location, age, gender, interests, income, and more.
• Custom Audiences: It is often a list of customers who have been identified based on some data such as email, phone number, or people who have already interacted with your account on social media platforms.
• Lookalike Audiences: A base of new audiences that Facebook builds from an existing customer base.

3. Get the WhatsApp Business app

WhatsApp Business was created specifically with small business owners as a priority as it offers great customized solutions that can help you connect with your customers easily and efficiently.

To get started, all you need is a WhatsApp Business account. If you don’t have one, follow these simple step-by-step instructions:

1. Find the app in the App Store or Google Play, or download it via WhatsApp.
2. Agree to the terms and conditions.
3. Enter your business phone number.
4. Fill in your details (profile photo and job category).

4. Design and customize your WhatsApp Business messages

WhatsApp messages have very high open rates compared to other marketing channels. However, if you provide irrelevant or poorly written content all your marketing efforts will be wasted and may backfire by causing customers to alienate your brand.

To achieve this, follow these instructions:

• Start by identifying your main themes and the messages you want to communicate.
• Try not to limit yourself to promotional messages only; Also remember to include some entertaining and educational information.
• Enhance your messages with multimedia files such as videos, animations, or photos.

Expert advice 👨‍🏫

Do not send a lot of messages thinking that it enhances your communication with the customer, on the contrary, it may cause him to annoy him and cancel communication with your brand.

So it is best to stick to the common practice of sending 5-10 messages per week.

5. Provide instant great customer service via WhatsApp

Customers communicate with you via chat applications to get support and quick or instant responses. About 28% of customers expect help within an hour and 18% expect an immediate response.

That’s not all. Here is a collection of great tricks and tips for more effective WhatsApp marketing…

✍️ information that interests you

Activate the chatbot services on your WhatsApp Business application, to quickly deal with common and frequently asked questions more professionally and effectively, as well as through it you can send welcome messages to customers, which earns you their trust in appreciation of the quick response to them.

Important tricks and tips for effective WhatsApp marketing

1. Create Broadcast lists

These lists are simply a group of recipients put together. Contacts can’t see each other and receive your messages separately, which is very similar to groups in your mailing lists. for example:

You can collect all VIP clients in one list and send them exclusive offers or ask existing clients for referrals etc.

You can also use it to communicate with your existing customers and keep them involved in your latest services and offers.

2. Group Chats

At first glance, you might think that this feature is similar to the previous one and it is very similar, the group chats feature is useful if you want to encourage discussions between your customers.

3. Take advantage of WhatsApp statuses

If you are familiar with Facebook or Instagram stories, then WhatsApp statuses can be very useful for you as well.

This feature allows you to share texts and multimedia files with all your contacts and receive their feedback. You can also share those updates on Facebook.

Stories are one of the most powerful tools and WhatsApp statuses work well too.

You can use it to share special offers, product updates, promotional codes, etc.

For example, You can set up a one-day flash sale for WhatsApp users only.

4. View your products in a catalog

You can add up to 500 items to your WhatsApp product catalog.

Your customers can easily browse through these catalogs, share links to some products or ask questions about them.

These catalogs are very useful in WhatsApp marketing for small businesses or aspiring entrepreneurs who do not have websites.

Some Final Questions and Answers for Marketing Via WhatsApp  📝

Can I post CTAs such as signing up for an offer or buying a product?

naturally! WhatsApp is the perfect place for that. You can share and send links to your subscribers on your WhatsApp channel and think of your messages as being very similar to your posts on Facebook, you can write long or short creative messages depending on your view of your audience’s preferences and then post the links to any page you want to direct traffic to.

What is the preferred type of message for the WhatsApp audience?

There is no definitive answer to this question. It depends entirely on the preferences of your customers. The strongest point here is that for any message you want to send to your customers, WhatsApp can handle it well and deliver the idea you want.

If my business activity is outside e-commerce can I use WhatsApp?

There are no limits to this great application, no matter what industry you are in, you can simply use WhatsApp to communicate with your customers.

If you are in the beauty industry you can share the latest makeup trends and tips, if you are a chef you can share your delicious recipes and links to new and unique recipes..etc.